This blog is for my daily practices. The articles were translated from Japanese news sites, assisted by English teachers.

May 23, 2018

Online Shopping with Fashion Coodination Advices

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Because smartphone use is becoming popular, people shop online more and more. Nowadays, in the world of fashion, a new trend is on the rise. A japanese IT venture company, Air Closet started a service to give customers choose and send monthly five garments.

The most specific feature of it is that they provide personalized coordination of clothes depend on each customer's data. At the biggining of use of the service, the customers should register their body size, color taste, needs in which occasions to wear and so on. They can also register their facial, bodily image and pictures of their owning clothes.

According to the CEO of Air Closet, the survey showed that customers use only 20 percent of their clothes, while the other 80 percent is not used. Thus, some professional coordinators give advices and suggest proper coordinations, so that suit the customer's body, taste and clothes that they already have. If the customer doesn't like the clothes that were sent, they can send it back free of charge. If the customer buys more than one of them, the service charge will be deducted from the total fee.

It was said that one of the weakpoint of online shopping is luck of proffetional advices in the meaning of fashion coodination by clerks. Meanwhile, if the online shop retailer collect extensive amounts of personal data and analyze them, it is possible to overcome that weakness. Furthermore, it seems a superior service that the customers can save their time and effort to find out adequate one to bye.



https://www3.nhk.or.jp/news/business_tokushu/2018_0509.html?utm_int=news_contents_tokushu_004

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